The biggest challenge (and opportunity) facing retailers in Paid Search is complexity and the speed of innovation. In an interview with Netconcepts founder and president Stephan Spencer, direct marketing guru Alan Rimm-Kaufman said every week brings new innovations, more options and more complexity, and retailers and agencies alike need to scramble every week to keep up. He doesn’t see this trend slowing – if anything, it may be accelerating. If you’re into thinking about future, he encourages you to check out …”
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Filed under: Cool Friends Paid Search
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Emergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!
This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gates, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering” by SKU or item number. They are also embracing the concept that “markets are conversations,” having just started a blog.
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Filed under: B2B Ecommerce Email Marketing Portfolio SEO Web Development
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The firm that built the site for Wild Planet believes they have done a pretty good job of optimizing ShopWildPlanet.com. Let’s see if their confidence is well founded…
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Filed under: Articles Ecommerce SEO Website Audits
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The clock is ticking. Holiday shopping season is just around the corner. More customers will turn to your Web site than ever before. That means it’s time to tune it up for maximum search engine visibility. Here are nine traffic-building tips that’ll make your site sing “Happy Holidays” long after the season is done.
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Meredith Bright of Yarnware writes: “I used to have much better organic search rankings, but they have been dropping recently. I can’t figure out what is wrong.” It wasn’t hard to see why. The site is running Lotus Notes Domino –– not a platform that is very friendly to search engines because of its long, complex-looking URLs. However, the issues with the site were much more fundamental. The www.yarnware.com site has broken some cardinal rules of SEO.
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In part 2 of this article for ClickZ, Netconcepts’ lead search strategist Pat Fusco goes on to say that while PPC advertising and SEO strategies may have the common foundation of keyword research, that’s where the similarities end.
Should you hire an in-house SEM, external agency, or both? Pat says it primarily depends on your online marketing goals, marketing budget and risk management mindset.
What about buying your way into top rankings? There are seven fundamentals of any PPC campaign as Pat highlights…
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Polycase is a manufacturer of plastic electronic enclosures for OEMs, including handhelds, desktops, and other electronics.
This ecommerce site, powered by our GravityMarket solution, makes it easy for Polycase’s customers to do business with them. In addition to searching by keyword, customers can search by size — length and width — and by series. They can also browse by product type, size range and application. In addition to ample product information and specifications, including engineering drawings, the site also offers a helpful PDF library.
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In many ways this site was a breath of fresh air. From an SEO standpoint, Kayak Fishing Stuff is doing a number of things right, and it shows in their No. 1 rankings in Google for “kayak fishing,” “fishing kayak” and “fishing kayaks.” Of course, there is still room for improvement, but it is more a case of finessing and fine-tuning than throwing away the whole site and starting again.
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Full Compass is a supplier of audio, video and lighting equipment, and targets musicians, theatrical and staging crews.
This site boasts extensive functionality on the back-end, including some quite sophisticated integration with their own back-end systems. The site has tens of thousands of pages in Google. The revamp that we completed included a total site redesign, new user interface and a completely new website back-end and database.
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“We are very happy with the growth in sales online, and Netconcepts’ management of our online media campaigning and paid search program has been a key driver of that….Netconcepts have very strong core competencies around the technical aspects of web
